The group's early activity was more or less a one man operation which was started in 1989 by Norman Spence, who decided to investigate the feasibility of setting up a trial radio service in his home town of Peterhead.
After initial enquiries with the various authorities regarding the requirements for such a venture, Norman met the chairman of Peterhead Scottish Week, which is an annual event aimed at promoting both the town and Scottish produce in general.During this meeting, the benefits of such a service to the town became apparent to the then Chairman Mr.William McDonald, a local Justice of the Peace and bank manager.
Norman applied to Home Office for Special Event license to operate the station.This first application was unfortunately refused due to the weeks activities consisting of a series of events which took place at a number of different locations throughout the town which a Special Event license apparently did not cover.
The refusal of the license in 1989 did not deter Norman and in 1990 a similar application was forwarded to the Home Office and this time permission was given. Waves Radio was born.
The initial reaction to the station when it began transmitting was overwhelming with both the public and the business sector.
The early broadcasts from the station assisted in the continuation of Peterhead Scottish Week which at the time was suffering from lack of interest but with the work of the then committee for the week plus the enthusiasm of the Waves team the event was given a big boost.
A petition started by listeners gathered thousands of signatures supporting the service. With this encouragement, the station became a regular feature of Scottish Week and was on air every July from 1990 with the introduction of additional broadcasts made over the Christmas periods in both 1994 and 1995. The station ceased broadcasting in July 1996 and was unable to transmit over the festive period due to the announcement of the full time license. The public reaction to the service being off-air was one of disappointment.
In 1994, it was decided to change the whole structure of Waves AM. New premises were found and a permanent studio was built. The broadcasting equipment, normally hired, was purchased along with new studio equipment. Since 1994, the group has gone from strength to strength with the station sounding more professional, utilising the slogan " The Buchan Coast Sound".
Live outside broadcasts were introduced and were featured regularly on the Restricted Service License transmissions. These included three very successful live broadcasts featuring the world famous Red Arrows air display team from whom the station received congratulations from the Royal Air Force on the professionalism shown in relaying the commentary during the displays. This was the first time the Red Arrows had ever utilised a radio station in this manner. In 1994 , the first gospel music programme was broadcast to cater for the numerous religious organisations in the area. Waves AM personnel have interviewed numerous local and international personalities and the station raised over £12,000 for local charities which strengthened the station's link with the community.
Over the years, changes have been inevitable and since 1994 considerable efforts have gone into improving the organisation. In order to control and keep the station operating a new company, Waves Radio Limited , was formed on the 30th January 1995.
THE NORTH EAST SOUND was then used as part of the stations image.
The station has never been dependent on charitable or other external financial support, but has been run as a fully self-supporting business, aggressively seeking advertisers and providing them with professionally produced, cost effective advertising.
The station has introduced many local businesses to radio advertising for the first time. The private sector of the community has over the years shown both their support and appreciation for the groups efforts and welcomed the full time license which was awarded in July 1997.
The station was officially launched on the 6th of December 1997.